Author: nitin.jha
-
Marketing and Branding Techniques Uplifting Sports in India
India has proved itself in the field of sports, not only in Cricket but also in Badminton, Tennis, Football, Kabbadi and Hockey. The credit goes to the players as well as the Sports Federation of India. However, little do people realize that in order to keep this trend going, a country needs to continuously look…
-
What is an Interstitial Ad ?
These are advertisements which pop up between two content pages on the web. This is a form of interruption marketing where the consumer’s present flow is interrupted and her attention is distracted towards the Interstitial ad. These ads can be perceived negatively if the context and campaign are not planned to be in the consumer’s…
-
Tips for Efficient Content Marketing
Truly, Content Marketing has come a long way, and is now serving as a very effective tool in the field of product and service marketing. However, one needs to understand that not all content sells, and even if it sells, doesn’t add value to the campaign. In order to make your content marketing more efficient, one needs to…
-
Why worry about Marketing Automation ?
Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign on multiple on-line channels (such as email, social media, websites etc.) and automate repetitive tasks. We can draw an…
-
Things to consider while choosing your Advertising Agency
Anybody who wants to sell its product or its service must be aware of the marketing mix of 4Ps – Product, Place, Price and Promotion. One of the most essential elements of marketing is Promotion. In order to make your product popular and known in the eyes of consumer it’s very important to promote your product efficiently. In…
-
Role of Context in Content
Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a successful campaign. Now If you own a restaurant, you wouldn’t want to send a coupon for a Butter Chicken…
-
How is Facebook the Undisputed Leader in User Engagement ?
It takes time and effort to reach to a level where Facebook has reached. In order to retain the consumers, one needs to follow a mix of strategies which Facebook has clearly adopted. Following are few of the principles and strategies which Facebook has made use of in order to become an Undisputed Leader in User Engagement…
-
Why move to Inbound Marketing?
What does Inbound really means? Instead of the push technique used by Outbound marketing methods of buying ads & email lists and hopelessly waiting for leads, Inbound marketing uses the Pull technique which focuses on creating quality content that pulls people toward your company and product in such a way that they want to be…
-
New Age Problems faced by Graphic Designers
As fun and interesting as it might sound, the job of a website designer has its own set of difficulties. Being a highly creative professional that relies on aesthetics as much as accessibility, there are always dilemmas about what would look best with what. Not to mention the strict balance that has to be maintained…
-
What is Above the Fold Placement ?
This is a website design term which is derived from the legacy of printed newspaper days. ‘Above the fold‘ describes the part of a web page that the visitor can see without scrolling down, and is usually considered the most essential design placement on your webpage. It lives the idiom “First Impressions are Last Impressions“.…