This is a website design term which is derived from the legacy of printed newspaper days. ‘Above the fold‘ describes the part of a web page that the visitor can see without scrolling down, and is usually considered the most essential design placement on your webpage. It lives the idiom “First Impressions are Last Impressions“. An attractive and strategic Above the Fold Design placement can keep the viewer on your website for a longer duration and also puts your point across smartly.