Author: nitin.jha
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How to Capitalise on Social Media for Product Launch
Launching your Product effectively is so much easier, thanks to Social Media! Different Social Media Channels cater to different industries. So how can you get the most of your Launch campaign through different channels? Facebook: Caters to almost all Industries. If your campaign is engaging and you utilize Backend advertisements well, your product will create a great first impression! Twitter: Only…
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Is Flat Design an Element of Futuristic UI?
No, it in no way means your design is boring. But this is a great instance of going back to our Digital Roots, if we may! Flat Design is a Web Interface that is making a comeback after we drifted towards 3D illusionary images. Design elements like Glossy Buttons, shiny Verticals & gradients and…
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WHO ARE PROSUMERS ?
A Prosumer, short for Professional Consumer, is a more educated and aware consumer that may require more advanced features than standard consumers. But with the advent of Social Media, Prosumers now are “product and brand advocates.” Rather than just “Using” products and experiencing “brands“, people are becoming the voices of those products and brands. This shift in…
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Reclining Attention Span of the Virtual Audience
Day-after recall test ? More Like the Hour-After Recall Test! Gen Y comprises of 70% of the virtual audience and 85% of them are ferociously active! Concepts like Day-After Recall test fail in the virtual and social media world! With the amount of content already existing, How do you stand out? What makes your Design or…
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Why is Contextual Branding a New Age Technique?
During the initial days of Online advertising, the first advertiser chose where and when his ads will be displayed without considering the context of the webpage. This is similar to how newspaper advertisements work. That was Until Google AdSense was introduced. AdSense included the page’s overall context in deciding which type of ad campaigns will run…
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7 Image File Formats Unraveled
In order to deliver your work in the most effective manner, it is very important to learn the art of sending it in the right format. Choosing the right format for delivery of your artistic piece of work is an absolute necessity to save both time and energy. It is best to see which format…
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What is Banner Blindness ?
Banner blindness is a phenomenon in web usability where visitors to a website subconsciously ignore banner-like information, even when banners contain information visitors are actively seeking. This is also called ad-blindness or banner noise. This term was coined via the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links, ” by Jan Panero Benway and…
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Elements of a Great Social Media Post
Social Media nowadays is indeed the Talk of the Town, small as well as large businesses are making use of it as it has the power of creating synergy. However, many are not aware of the key elements of a great social media post. Many people are more than satisfied by whatever effect platforms like…
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Vector Images vs Raster Images
All Images existing on the faces of earth have only 2 basic unit cells: Pixels or Dots. Vector Images have their Key element as Dots, hence they offer Infinite zoom without Blur. These can be re-sized without compromising quality and are often used for creating logos and other graphics that need to go across various outputs (from Pamphlets to billboard).…
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Co-Branding Strategy, boon or bane ?
Co-Branding is a product specific strategy. It is a marketing partnership between at least two different companies, and hence brands, of goods or services. Only a strategy that gives equal weightage to both brands without disturbing their individuality is a boon. For eg: Gillette and The Art of Shaving designed the Fusion Chrome Collection (razor with a small LED Torch), which is only compatible…