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Graphics September 15, 2015

What is Banner Blindness ?

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Writen by nitin.jha

Viewed 3 min read

Banner blindness is a phenomenon in web usability where visitors to a website subconsciously ignore banner-like information, even when banners contain information visitors are actively seeking. This is also called ad-blindness or banner noise. This term was coined via the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links, ” by Jan Panero Benway and Dave. To avoid banner blindness, use good design and follow relevant context.


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