Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign on multiple on-line channels (such as email, social media, websites etc.) and automate repetitive tasks. We can draw an “art” analogy such that marketing automation is the paintbrush, watercolors, and blank canvas and Lead generator is the artist that makes it all come together. Without the right tools, a great campaign is not possible.