Author: nitin.jha
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Using Social Media to Impact Social Causes
By now everybody is aware of the impact of social media. Social media has the power of producing a multiplier effect if used in the right direction. Whether it is business, education, politics or social welfare, social media in the past has brought about very engaging results. Arguably, social media is one of the most powerful mediums to…
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What is Societal Marketing ?
This term was coined in 1972 but wasn’t used much up until recently. It is a midway between doing business and giving back to the society. These campaigns focus not only on customer satisfaction but also give importance to Societal Welfare. For example, if a company produces a vehicle which consumes more petrol but is…
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Baahubali’s Collections Confuse the Khans !
With Telugu Movie ‘Baahubali‘ smashing all records and Indian Cinema Industry being left perplexed, we felt this was appropriate.
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Importance of Evolution Strategy in the Digital Age
The theory of evolution by Charles Darwin holds true in all aspects, everything goes through change and in order to cope with this change, one needs to adjust or modify one self. A continuous change leads to evolution. Whether it is species, trades or human practice, everything has evolved and the practice of evolution is…
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What is Brand Loyalty?
Why are some consumers loyal to one brand of a particular product? It is mostly that brand’s perception in the market. A consumer perceives it as being a better product among the choices available. Brand loyalty is important because companies with brand-loyal consumers don’t have to spend as much money on marketing the product which…
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5 Daily Activities that Boost your Creativity
You are truly lucky if you have explored your creative side. Many people are not able to acknowledge the creativity they have in themselves. However, it is very important to discover your creative side, so that you are able to explore more and better ways to enhance your creative ability. The big question is how…
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What exactly is Creative Strategy ?
Creative Strategy is a vague idea of what message is to be conveyed, to whom, and in what tone. It is this strategy that provides the path for copywriters and art directors to develop the final advertisement. A creative strategy statement is usually one or two sentences. It sets out the purpose of your advertising campaign. The written statement of creative strategy is…
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Target Market and Target Audience – Difference
Target market is a very broad distinction made on the basis of age or region. The Demographics for Target Market are easily differentiable. This term is used for major products and services. Target audience on the other hand is a very narrow, choice based group. They are not easy to generalize because each individual has…
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Putting the Maggi row to a pure rest
We at WhiteSparrow are intrigued to find the secret of staying immune to the banning spree for years. Still safe from the authorities, our desi keeps rocking !
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What is a Perceived Value of a Brand
Real value is how much it cost to produce the product. Perceived value is the cost the customers are made to believe the product is worth using extensive marketing techniques. Public opinion about the product and the brand producing it also affects the perceived value. The product may be sold for much more than what…