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General June 25, 2015

Target Market and Target Audience – Difference

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Writen by nitin.jha

Viewed 3 min read

Target market is a very broad distinction made on the basis of age or region. The Demographics for Target Market are easily differentiable. This term is used for major products and services.

Target audience on the other hand is a very narrow, choice based group. They are not easy to generalize because each individual has different choices and opinions. Target audience definitions need extensive feedback details. This term is more commonly used to define the market for specific television shows or movies.

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