Author: nitin.jha

  • Is Snapchat on the losing end?

    Is Snapchat on the losing end?

    Lower than quarter in terms of earning prompted the Snapchat to launch a new design of their app. Previously, stories were kept separate from the private Snapchat conversations. This helped the users to decide which way to swipe first when opening the app. But, with the all-new redesign, things have become more complex. Snapchat has…

  • Advertising and Social messages: Yes or No?

    Advertising and Social messages: Yes or No?

    We live in an age where everyone has an opinion on everything. To have an opinion as an individual is fine, but do brands really need to choose sides? Advertising campaigns tinged with social messages are slowly taking over the market. In this scenario, what should a brand do? A brand might have to make…

  • Instagram is already dominating 2018 with these new features

    Instagram is already dominating 2018 with these new features

    Instagram never ceases to amaze with the features they keep rolling out. Big or small, each new feature on Instagram is discussed widely. Even though Instagram stories were introduced in 2017, the company strives to make the experience better for the users. However, what can be better than the current version of Instagram? It is…

  • Wacom vs. Apple: The right tablet for graphic designers.

    Wacom vs. Apple: The right tablet for graphic designers.

    In the running for the best tablet for graphic designers are the Apple iPad Pro and the Wacom Mobile Studio Pro tablet. While Wacom includes the stylus with this tablet, Apple requires you to purchase it separately. So, which one to choose?   Both the tablets have a similar price. While the iPad allows you…

  • DIY product photography on a budget with these quick tips

    DIY product photography on a budget with these quick tips

    DIY product photography, if done the right way, can save money and have the same impact as professional photography. First of all, you need a right background. White or a light-colored background is preferable. Create a shooting space that has a base and a backdrop. Lastly, you need a light tent to distribute light evenly…

  • A tale of the importance of online reviews with numbers

    A tale of the importance of online reviews with numbers

    Do you think online reviews don’t impact your business? Well, you are heading in the wrong direction. About 92% of the users read online reviews. That means it might be time to update your Yelp, Zomato, or Google My Business profile. Positive reviews have an amazing impact. 90% of the users are more likely to…

  • The emergence of Whatsapp Business

    The emergence of Whatsapp Business

    WhatsApp, with just one stroke of genius, has transformed the small and medium business sector! Business owners can download it for free and use it as a means to keep in touch with their customer base and update them on new services or products. With ‘WhatsApp Business’, businesses can cut down on extra costs related…

  • The glitch effect in Graphic Designing

    The glitch effect in Graphic Designing

    Among the rapidly changing graphic design trends, the glitch effect seems to have caught the creative community’s fancy. The glitch effect is essentially a corrupted image, where the picture is distorted by various colored layers or a lack of symmetry between two parts of the image. Instead of being a distortion, this effect is used…

  • Convert your social media followers into paying customers with these tips.

    Convert your social media followers into paying customers with these tips.

    A brand’s online presence is one of the most important parts of a brand’s overall reputation. However, having a large following on social media platforms does not necessarily mean that a company has the corresponding amount of sales. The question that companies and brands often grapple with is how to convert a social media follower…

  • One trick to increase your brand’s social media standing

    One trick to increase your brand’s social media standing

    Social media is a vital marketing tool for companies today. A brand’s online behavior determines how popular it is with customers online. It is not difficult to increase a brand’s social media standing. All they require is one trick up their sleeve. Responding to customer queries regularly, politely, and efficiently on social media is all…