Social media is a vital marketing tool for companies today. A brand’s online behavior determines how popular it is with customers online. It is not difficult to increase a brand’s social media standing. All they require is one trick up their sleeve.

Responding to customer queries regularly, politely, and efficiently on social media is all it takes. Whether it is a positive review or negative feedback about a product, addressing the customer’s problem on social media immediately will create a good impression for the brand. Devoting a few resources to your brand’s social media accounts can work wonders in the long term.