Author: nitin.jha
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Is product photography necessary for a brand?
For brands that rely heavily on marketing their products online, product photography is something they must invest in. This is the first glimpse of the products for the customers. Product photography does not mean taking pictures with a camera or a Smartphone. This is an art that requires a professional to adjust the lighting, background…
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Leveraging the power of visual to increase engagement on Social Media
Did you know that our brains process images a thousand times faster than text? Well, now that you do, you probably understand why images are so important on social media. Brands spend a ton of money getting the right pictures, design the right logos and creating the right frame to display their product. Increased engagement…
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What does “Call To Action” exactly mean?
Social media professionals often use the term “Call to Action”. Call to action means that a brand or company wants to create something on social media or their website which will prompt the user to take a closer look at their product or services. The call to action button is common on social media platforms.…
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Hashtags on Instagram get a whole new upgrade
Instagram is changing the way marketers use Instagram to reach out to their customers or keep track of the brand’s engagement. Although not released to the general public, Instagram is testing its new feature that allows the users to follow hashtags and similarly follow a person or a brand at the moment. Brands have a pot of gold in their hands. This feature, if rolled out to the…
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Facebook stories in an all-new avatar
Facebook recently announced the merging of Messenger and Facebook Stories to make them accessible on both the platforms. This will help Facebook compete with Snapchat stories by presenting a coherent stories feature. However, the individual camera frames will be different depending on the platform you use. With the added feature of “stories for groups” or events on Facebook, users who are part of a group or…
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Social Media Trends in 2017 That Have Blown Us Away
Every day when we wake up, there is something new happening on social media. Social media has become an umbrella term for every old and new app that promotes online interaction. With technological innovation at an all-time high, new features every day. For this list of social media trends, we have taken some of the most…
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Trends That Are Changing Social Media In 2017
Social media continues to become a bigger and bigger part of our lives. It has also taken over the way we shop, talk, eat and conduct business. As social media continues to evolve, here are the newest social media trends for 2017. Advertising on social media Advertising on social media platforms has taken precedence over…
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Animation 101: What are the different types of Animation?
Whether it is movies, cartoons, short films or ads, we love watching animated characters on screen. Animation creates an entirely different world for its viewers. But do you know the amount of work that goes into creating these animation films? Animation has been around for a long time. Mickey Mouse, Donald Duck, Tom & Jerry…
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Top 7 Hashtag Mistakes To Avoid On Instagram
If used correctly, hashtags can be a way to drive traffic to your business or website. It is important to remember that there is no single correct way to use hashtags since each business is unique. What there is, however, is a list of mistakes you can avoid while using hashtags. Not Enough Research When…
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Fundamentals of Digital Advertising Every Marketer Should Know
Digital advertising and its effects are on a new time high. It has been seen that if digital marketing is done in the right manner, it can bring about a surge in traffic which ultimately leads to increase in sales and revenue. However in order to become a successful digital marketer one needs to realise…