Author: nitin.jha
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How to use Facebook ads to target users
Facebook advertising is a boon if used correctly. For beginners or those who have just realised the potential of FB ads, here is a handy guide. FB allows its users to create ad campaigns and target a specific group of people. Most people use the Ad Manager to keep a track of their campaigns and…
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The Moleskine smart writing set v/s the Neo Smartpen
For writers who write with a pen and type on their trusty computers, working on both the mediums can sometimes be tedious. Therefore, using a smart writing set which includes a smart pen is a must! The most popular smart pens in the market are the Moleskine Pen+ and the Neo Smartpen N2. Both the…
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Facebook Analytics: The Data goldmine you didn’t know you need.
Facebook Analytics offers an opportunity for the brands to delve deeper and understand their audience; what they want and how they react to the existing content. If used correctly, this information can help the brands create better content and present it in a format preferred by their audience. The “Insights” tab on your Facebook page…
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What’s the grid-style picture in Instagram?
You may have seen brands, influencers, and pro Instagrammers upload one picture that is broken up into squares. So what is this exactly? The grid style picture can be created using one of the apps on your phone. This is especially useful for brands that launch new products. The grid style upload allows them to…
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Mastering the art of digital technology so that your business doesn’t get left behind.
In the age of cutting-edge technology, some businesses are still behind in digital marketing. They might have mastered the traditional marketing techniques, but digital marketing is a whole new play. To create a space for yourself in the online marketplace, here is what you need to do. Google’s My Business Listing Using the Google’s My…
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The rapidly changing landscape of digital marketing in 2018
Digital marketing continues to bring new innovations and advancements to the table. This is one industry that constantly seems to surprise the brands and the consumers. With the aim to reach a wider audience, digital marketing tools are undergoing a massive transformation. Here are some digital marketing trends that will definitely be on the forefront…
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How to create the perfect social media strategy
Social media rules the marketing world these days. Thus, it is imperative for any brand to create a perfect social media strategy. However, a social media strategy for a brand is crafted in a different manner as compared to an individual who uses the social media. Therefore, one needs to keep in mind the following…
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Can contrasting fonts enhance your graphics?
Fonts and typography have become significantly important as graphic designing forms an integral part of the marketing and advertising world. It takes a keen eye to understand which font looks good when paired with another and whether these different fonts need to have a different size. Unfortunately, this is where the most designers fall short…
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What is Blockchain?
For those not aware of the technology world, Blockchain is a concept everyone must know. The concept is quite simple. Imagine a few blocks linked together with chains. That is it. However, there is information stored in each of the blocks which is different. So how to identify the blocks and what keeps this chain…
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What is IoT?
IoT or Internet of Things is not just a sci-fi term. If you wish to understand the basics, here you go: The number of electronic devices has steadily increased over the past few years. IoT is a product of the different technologies used in the market, including, but not limited to the wireless communication, data…