You may have seen brands, influencers, and pro Instagrammers upload one picture that is broken up into squares. So what is this exactly?

The grid style picture can be created using one of the apps on your phone. This is especially useful for brands that launch new products. The grid style upload allows them to create a conversation and a buzz around their product. The result is an increase in their profile visits by the followers who are curious to see the full picture. Users can split the picture into two, three, six, and nine tiles. This trend will continue to dominate Instagram for the coming months.