Author: nitin.jha

  • Golden Rules of Social Media to follow in 2016

    Golden Rules of Social Media to follow in 2016

    Social Media has grown multifold over the past couple of years and with platforms like Facebook, Instagram, Twitter and Pinterest, there are numerous modes of expression for the people. It is very important to realize the value of social media and to respect the speaker’s opinion as well as to utilize it to the fullest…

  • Basics of the Art of Photography

    Basics of the Art of Photography

    Photography is an inevitable part of our daily lives. From a morning selfie on a smartphone to a scenic shot using a DSLR camera, we indulge in the activity every day. Although it is a completely different and extensive domain if considered professionally, but photography can be done on even the simplest of cameras, even…

  • Warm Colors vs Cool Colors

    Warm Colors vs Cool Colors

    Warm Colors are the ones that remind you of heat and warmth, like reds, yellows, oranges, etc. These colors tend to feel cozier, friendlier, and more cheerful. You can introduce more warm tones to a picture by increasing the yellow / orange tones in your photograph. Cool Colors are the ones that remind you of…

  • What makes a great Infographic?

    What makes a great Infographic?

    In the modern era, more and more books are being converted into movies for one simple reason; it is easier to watch a two hour movie than to read a five hundred page novel. Similarly, social media is evolving into a phase where ‘keeping it simple’ is preferred and what better way than to visually…

  • How to deal with negative remarks on Social Media

    How to deal with negative remarks on Social Media

    Social Media is the future of how we paint the canvas with our thoughts and it has become a leading platform for people to share their views with the society. While we can get opinions from people, it sometimes happens that there are more negative responses than positives. Some of these comments can be hurtful…

  • What do we mean by a Design Brief?

    What do we mean by a Design Brief?

    A Design Brief is a document that is provided by a party looking for design solutions to an agency or independent designer. This document is focused on the desired results of the design and not on the aesthetics and look. Design briefs are commonly used in formal consulting engagements, when someone executes a design on…

  • Top Social Media Trends of 2015

    Top Social Media Trends of 2015

    Year after year, Facebook has dominated the social media scenario with new introductions and innovations to add to their basket and 2015 was no different. But, ever since the conception of social media, unlike the popular belief of critics, it has had a promising nature and is offering something new every passing year. This year…

  • What is an Editorial Calendar?

    What is an Editorial Calendar?

    An editorial calendar is a road map for timely content generation, it provides you with a bird’s-eye-view of your content strategy. It helps define the kind of content to create, which topics to cover, which areas and people to target, and the publishing frequency that suits and supports your inbound marketing strategy.   Maintaining an…

  • 5 reasons Why Instagram will rule the Social Media Kingdom

    5 reasons Why Instagram will rule the Social Media Kingdom

    Instagram is anticipated to be the biggest engagement platform in the times to come. The fact that there are over 400 million monthly active accounts proves that Instagram provides an authentic experience. Instagram overtook Twitter last year in terms of number of monthly active users.  In a few years, it might just overtake it in…

  • Is Virtual Reality the Next Big Thing?

    Is Virtual Reality the Next Big Thing?

    Wiith Nokia taking the lead in Virtual reality with the recently launched VR Camera, which can be considered both as Brand rejuvenation idea or simple technological advancement, the debate of VR is back!    After Facebook acquired Oculus (The most talked about VR development firm), The talks of social media integration with VR in video…