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Content December 15, 2015

What is an Editorial Calendar?

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Writen by nitin.jha

Viewed 3 min read

An editorial calendar is a road map for timely content generation, it provides you with a bird’s-eye-view of your content strategy. It helps define the kind of content to create, which topics to cover, which areas and people to target, and the publishing frequency that suits and supports your inbound marketing strategy.
Maintaining an editorial calendar has the following advantages:
  • Helps avoid gaps and last minute fire-fighting.
  • Ease in assigning writing and other editorial tasks to key members of your team.
  • Allows you to make in-process adjustments to suit client needs
  • Provides one spot to generate post ideas and key topics.
  • The publishing schedule helps you maintain a consistent online presence.
  • Act as a common communication point to team members.
  • Helps not only drive traffic but also measure growth.

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