Graphics January 9, 2016
What do we mean by a Design Brief?
Writen by nitin.jha
A Design Brief is a document that is provided by a party looking for design solutions to an agency or independent designer. This document is focused on the desired results of the design and not on the aesthetics and look. Design briefs are commonly used in formal consulting engagements, when someone executes a design on behalf of another client.
This document is an essential part of the design functions of major corporations, especially in the field of architecture, graphic design and product design.
Other than company details, a design brief curtails information of the requirements with focus on the following sections:
Problem Description
Budget
What you plan to accomplish
Due dates
Sketches
Synopsis
A Design Brief is an account manager’s savior as this customary document increases the efficiency of design assignment delivery drastically.
What is your ideal design brief layout? Share your views with us in the comments!
