Author: nitin.jha
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The Chrome extension that keeps the users secure
History’s biggest dumping of breached data occurred in mid-December which included over 770 million e-mail addresses and passwords that were exposed to a third party. Google, as a part of its regular ritual of providing solutions, has come up with a new Chrome extension: ‘Google Password Checkup – Extension in Chrome.’ With this extension, Google does not store any data and yet, sends alerts…
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5 Tools to make you a better Content Writer
Do you write blog posts and articles for websites? You must have realized how much effort and time goes into the Research, Planning and the actual process of Writing to come out with something worth reading. There are so many things to keep in mind while writing: Providing information, Attracting prospective clients, Turning readers into customers. All writers know that all…
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Instagram’s fight against bots and fake followers
Instagram has been battling fake followers and bot accounts for a long time. This has invariably affected the users who gain followers via organic methods. Instagram’s new update looks at removing inauthentic activity such as too many likes, followers and comments from suspicious accounts. However, they will not suspend accounts outright but ask the user to secure the account first. As Instagram is…
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The key to selling any service
Selling anything to a customer requires offering them something unique and something that appeals to the customer’s emotional side. Whether you are a wedding photographer trying to sell them your photography services or a car salesperson, convincing the customer is the toughest and most important part of your job. Customer experience needs to be tailored…
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Instagram’s fight against bots and fake followers
Instagram has been battling fake followers and bot accounts for a long time. This has invariably affected the users who gain followers via organic methods. Instagram’s new update looks at removing inauthentic activity such as too many likes, followers and comments from suspicious accounts. However, they will not suspend accounts outright but ask the user to secure the account first. As Instagram is…
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CMYK and RBG made simple
CMYK and RBG are two different ways through which designers create colors. CMYK stands for Cyan, Magenta, Yellow, and Black, while RBG stands for Red, Green, and Blue. Most screens including cameras, televisions, and laptop/computer screens display colors in RBG. However, when you print these designs out, CMYK is the color scheme that printers use to transfer it onto the paper. Usually, it is…
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Why is it important to use your logo on all the marketing visuals?
In the digital age, it is really easy for someone to copy your work online and present it as theirs. However, there is a way to ensure that all your content remains with the brand. The answer is using your logo on all the marketing visuals. This consistency is also beneficial in the long term. A logo is necessary for…
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The pros and cons of cross-posting on social media platforms
Cross-posting has become the norm these days. Brands are present across all social media platforms. Cross-posting means creating content and posting the same content on all the social media platforms. As with everything, there are people who support both the sides. And there are a great many pros and cons of cross-posting. Here, we will…
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The most high-impact ad campaigns of 2018
The digital marketing platform is rapidly expanding in India. There are so many opportunities to tell stories and create something new and different. The demographics in India are diverse with many different markets to appeal to with ad campaigns. Over the years, the best way to connect with the audience has been via video advertisement,…
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Snapchat spectacles 2.0: Will they work?
With a decline in daily users, Snapchat is having a hard time keeping up with other social media platforms. To stay in the game, it has decided to come out with a new, better version of the Snapchat spectacles. The first version of the Snapchat spectacles incurred a great loss for the company because the demand was low, but supply was at full…