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Blog January 11, 2019

The most high-impact ad campaigns of 2018

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Writen by nitin.jha

Viewed 3 min read

The digital marketing platform is rapidly expanding in India. There are so many opportunities to tell stories and create something new and different. The demographics in India are diverse with many different markets to appeal to with ad campaigns. Over the years, the best way to connect with the audience has been via video advertisement, TV campaigns, YouTube videos and other visual modes of advertisements. Therefore, it goes without saying that some of the best campaigns of this year are primarily video ads. These high-impact campaigns have worked because they are unique and sometimes a little weird.


Ranveer Singh is the king of bizarre, and his Ching’s ad campaign is no exception to this. Ranveer Singh has done some unique ads for Ching’s but the latest video ad, Captain Ching Rises, takes the cake. This campaign is weird and funny, and that is why it has had such a great impact on the audience. This Sci-Fi style video is as far from a food brand as it can be, but here we are still talking about how the campaign wowed us with its unique storyline.


Lux is a brand that is well-known for its beautiful brand ambassadors. From Aishwarya Rai to Deepika Padukone, most of the B-town beauties have endorsed this brand. But this year, they took a completely different approach. Instead of highlighting one face and one celebrity, they decided to highlight multiple women. The campaign talks about how one actress is a fan of another via letters narrated throughout the ad. This ad, instead of pitting women against each other, uplifts them in a different way. The ad is definitely impactful on different levels.


We all know the famous tagline from the Medlife campaign “Lafaddu Mat Bano”. Have you wondered why is it that we remember this line with clarity? This is primarily because of the nature of the ad campaign. Boman Irani’s role as a father gently scolding his son for forgetting to order medicines tickles everyone’s funny bone.


The Oppo campaign with Siddharth Malhotra and Deepika Padukone is memorable because of much more than these two famous celebrities. The ad sees Siddharth and Deepika playing two ordinary people who use their smartphones just as much as we do. It is this factor of relatability that has struck a chord with the audience and impressed them with this ad.


The last impactful campaign on our list is the MakeMyTrip ad campaign. Ranveer Singh and Alia Bhatt play a variety of characters that are out on a holiday. The funny banter between them about getting the best hotel deals makes each ad memorable, and hence, makes the company memorable.

The best ad campaigns are the ones that are memorable. Now how they are memorable depends on the storyline, characters, and the overall message of the ad. Each brand wants to create an identity in the market and in the minds of the consumers. Today, TV ad campaigns are the best way to make that impact.

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