Author: nitin.jha
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What should you include in the inner pages of your website and why
Building the perfect website is not an easy task. While we see many articles about what your landing page should look like, no one talks about what to include in the numerous inner pages of a company’s website. Always include a contact form with your contact details. An about us page should be on your…
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The top 3 platforms for graphic designers to showcase their portfolio
Online portfolios are extremely popular with employers these days. For candidates who apply to jobs not located in their city, online portfolios are how they can make a great first impression on their prospective bosses. Dribble is an online platform that connects people who are looking for a specific skill set in creatively inclined fields…
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How to get the perfect composition in your photographs
To get the perfect picture, the first rule of thumb is to get the perfect composition. Composition just means how the many different elements you see from your camera are placed in the frame. Most photographers use the Rule of Thirds. Based on this theory, you should divide your picture into nine squares, with your…
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Instagram rolls out Private Polls as a Direct Messaging option
Nobody can deny the importance of feedbacks- negative or positive, to a business. But what if you don’t want to share the results with each of your followers? Instagram just made the seeking and receiving feedbacks easier. The Insta poll stickers are now available for direct messages, making it easy to connect with specific individuals…
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Choosing between Google Adwords and Facebook Ads
Is social media advertising a part of your advertising strategy? Then you probably wonder whether to invest time and efforts into Google Adwords or Facebook Ads. Both the mediums have a reach of hundreds to thousands. None can be taken lightly. Allow us to help you choose the right advertising platform for your business. A short introduction…
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6 analytics tools to keep your Instagram business account on track
Data analytics has quickly become an integral part of any brand’s social media strategy. And it’s not just the number of followers a brand has, the type, quality, and volume of engagement also matters. This is why Instagram analytics are becoming important for brands that use this platform as a major part of their advertising…
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The perfect trick to get a macro shot
Most of us take pictures with the lens. We use it to adjust the picture and focus better. But what if you could remove the lens and get a better picture? For photographers looking to take the perfect macro shot, here is how you should do it. When you take off your camera lens and…
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Deleting followers: The new Instagram feature
As social media rapidly progresses and becomes an essential marketing tool, it becomes important to understand their algorithm. Instagram looks at the engagement on each post instead of just the number of followers. With more followers and less engagement, your brand is not sending a positive message to the algorithm. Instagram is currently testing a…
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The perfect video ad for your brand
Videos top the charts when it comes to creating engaging content. So how can brands create the perfect video message that captures all the essential information in the shortest amount of time? The first thing is to show your brand within the first 3 seconds. 95% video ads have captions at the bottom to allow…
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Brands beware! Stay away from buying influencers
For brands and influencers, it is very easy to fall down the rabbit hole of growing their followers at a breakneck speed. However, buying influencers is never a great long-term strategy. Gone are the days when just the number of followers was important. The social media platforms now evaluate the brand accounts by how much…