Videos top the charts when it comes to creating engaging content. So how can brands create the perfect video message that captures all the essential information in the shortest amount of time?

The first thing is to show your brand within the first 3 seconds. 95% video ads have captions at the bottom to allow users understand the message even when the sound is off. Make sure your video ad is also optimized for viewing on mobile phones. Still wondering how long your video should be? Try and keep it between 15 to 30 seconds for a maximum impact.