SOHNA, MARKFED
Client Case Study
ABOUT THE COMPANY
Sohna, a brand under Markfed, brings the heart of Punjab to kitchens worldwide. Known for its authentic flavors and unmatched quality, Sohna’s range of products — from spices to ready-to-eat delights — reflects the richness of Punjabi heritage. It’s not just food; it’s a story of tradition and trust served with every bite.
The CHALLENGE
For SOHNA, the challenge was increasing visibility through diverse influencer reach, keeping the brand top-of-mind. The focus was on driving meaningful engagement and sparking interactions with the target audience. The ultimate goal was to build brand loyalty by creating authentic and impactful content that resonates with the audience.
RESULTS
6M Reel Plays
5.8 M Accounts Engaged
84% Increase in Total Reach
156% in Organic Reach
203% Content Interaction Increase
Steps Taken to Elevate SOHNA's Brand Through Influencer Collaborations
- Finding the Right Partners: We carefully selected influencers whose content and audience aligned with SOHNA’s values, ensuring a genuine connection.
- Crafting Compelling Content: Developed creative briefs that emphasized SOHNA’s product appeal and the emotional connection we wanted to establish with the audience.
- Monitoring and Adapting: Continuously tracked performance metrics, provided feedback, and optimized campaigns for greater engagement.
- Leveraging Engagement: Encouraged influencers to interact directly with their followers, fostering real-time conversations and building brand loyalty.
SERVICES DEPLOYED
Influencer Partnership
Content Strategy & Ideation
Campaign Execution & Management
Performance Monitoring & Reporting
Engagement & Community Building