PMFME Scheme

Despite the opportunities, PMFME scheme faced a significant challenge of low query volume and insufficient enrolments/registrations from beneficiaries including FPOs, SHGs, Cooperatives, and existing microenterprises. Upon recognizing the challenges, Team WSC diligently analysed the situation and initiated a thorough and comprehensive study of the client, delving into the intricacies of their needs, preferences, and barriers.

• Conducted a thorough analysis of audience demographics and social media profiles to gain valuable insights.
• Crafted an impactful lead generation campaign, showcasing compelling content and highlighting the scheme’s benefits.
• Executed targeted promotional strategies to optimize reach and engagement with the target audience.
• Optimized the registration process by introducing a user-friendly lead form for seamless sign-up.