The video sharing company has re-branded itself because now it is much more than just a social app! Snap is now treading into a new category- smart sunglasses named Spectacles. The Snapchat Spectacles record 10-second long video clips through its 115-degree-angle lens, which makes it record like an actual human eye, rather than rectangular or square cameras. The recorded video can be wirelessly transferred your phone, so you can share it with your friends on Snapchat!

Innovation at its best! Go Snap!