Social media professionals often use the term “Call to Action”. Call to action means that a brand or company wants to create something on social media or their website which will prompt the user to take a closer look at their product or services.

The call to action button is common on social media platforms. However, it is still up to the brand how they word their copy in order to attract more users. Call to action is more than just words; it is about combining the right picture with words that convey a sense of urgency. This sense of urgency is more likely to prompt users to click on a button, visit the website or perform the desired operation.