TikTok for brands: Yay or Nay?

TikTok is a social media app that allows its users to upload short videos between 15 to 60 seconds. The app
is popular because it has a range of music tracks that allows the users to create funny videos. The most
active demographic on TikTok ranges between 16 to 24 years.

The question about whether a brand should use TikTok or not lies in how well they know their target
market. If the target demographic is Gen Z, then this app must be a part of the brand’s social media
portfolio. Companies like Nike and Apple Music have already started advertising on the platform. Brands
are also making the most of TikTok influencers to reach a wider audience. So brands, if your target is Gen
Z, get on TikTok ASAP.