Selling anything to a customer requires offering them something unique and something that appeals to the customer’s emotional side. Whether you are a wedding photographer trying to sell them your photography services or a car salesperson, convincing the customer is the toughest and most important part of your job.

Customer experience needs to be tailored to each customer, no matter what your service is. And in today’s market, personalization is the name of the game. It is important to understand what the customer wants and then tailor the way you present your product accordingly. Don’t tell them what your service can do; tell them how it will help them solve an existing problem!