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Social Media May 21, 2018

The Cambridge Analytica fiasco

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Writen by nitin.jha

Viewed 3 min read

Facebook collects an incredible amount of data. Most users are quite surprised when they see the amount of data Facebook has on them, including their preferences, friends, and people they have unfriended. This data is often compiled and used by third parties to target users for ads.

In a nutshell, Facebook gave aces to or exposed the data of over 85 million users to someone on the inside of Cambridge Analytica. The Trump Campaign in America hired this firm during the elections. This unethical breach and use of data is particularly frightening because it might have had a significant effect on the American Presidential Election. If it could happen in America, can it happen in India?

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