Practically, 90% of the brands in the world have an Instagram account. Most brands also have a substantial following. Using Instagram for business is a popular choice these days, but why?

People respond better to the visuals than anything else. And Instagram being the most visual social media platform leads the pack. Brands are pouring money and resources into creating a stylish Instagram feed to attract more followers.

With Instagram’s sponsored ads and the option of direct shopping of products, more and more brands are betting their money on Instagram. Research has found that more than 75% of the users click on sponsored ads or the “Shop Now” option. So brands, if you don’t have an Instagram yet, we suggest you join the rat race.