Instagram has risen in popularity with small business owners. This dynamic rise has surprised many but it is not that hard to determine its reasons. It presents a cost-effective opportunity for small business owners to market and sell their products.

With the sponsored ads, it has become easier to target the potential customers. Instagram offers small businesses a unique way to track their customers and engage with each post. With stories, polls, check-in, hashtags, and mention features on Instagram, small business owners can ramp up engagement anytime they wish to. The best part, they get immense value for money by using Instagram.