Facebook is known for adding creative reaction options on special occasions. But this Mother’s day, they outdid themselves! Facebook users are increasingly using the social media platform to thank their mothers and acknowledge the importance of their mothers. With this data in hand, Facebook came out blazing with new features that allowed users to add something extra to their mother’s day posts.

Cards, photo frames, special text backgrounds, and new features on messenger were made available of the platform for users. Messenger Kids got a makeover as well with brand new frames and stickers for the platform. Facebook sets a great example for how brands can use their platforms to connect emotionally with users.