For brands and influencers, it is very easy to fall down the rabbit hole of growing their followers at a breakneck speed. However, buying influencers is never a great long-term strategy.

Gone are the days when just the number of followers was important. The social media platforms now evaluate the brand accounts by how much engagement happens with each post.

The number of people who like, comment, share or engage with the post now gets noticed by the social media’s algorithm. The engagement is how a brand’s post gets picked up by the algorithm to reach the potential new audience.