Instagram stories are becoming more and more popular as its number of users continues to increase. But it is important to leverage this feature to get the maximum possible exposure for your brand.

Always make sure you use your brand’s colours, font, and logo in the stories in order to drive brand awareness. This is important to make sure your user base can identify your brand easily. Understand your customer base before posting content. It is imperative to create content that is tailored to their needs and likes to make it more relatable.