Going in blind when utilizing LinkedIn for your business is a mistake you must avoid. Always have a content strategy ready before you start posting on the platform. Even if you are not looking to generate or post opportunities, it is important to have a plan in action before you create an account for your business.

Another mistake a lot of people make is a blatant self-promotion on LinkedIn. While it is ok to promote yourself or your business, keep self-promotion and other posts separate from each other. Your followers will not look favourably at a post that starts off with something interesting and ends with a promotion.