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Blog October 8, 2021

Branding vs Marketing: What’s the difference?

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Writen by nitin.jha

Viewed 3 min read

Have you ever given any thought to the distinction between branding and marketing? If that’s the case, you’re not alone. There are fundamental distinctions between the two in their characteristics, however, both of them work in tandem with respect to each other.

As a business owner, you must have a thorough understanding of both branding and marketing to properly combine the two. The distinctions between marketing and branding are discussed in more detail below.

What Exactly Is Branding?

  • In a nutshell, branding is who you are, and marketing is how you spread the word about who you are. Branding is your strategy, while marketing is your tactical goal.
  • You must ask yourself numerous questions to identify what your brand is. Questions about who you are as a company, and more crucially, who you are as a brand, that goes beyond industry stereotypes and services or goods supplied.
  • Your brand identity can be ascertained through these questions:
    • What are your basic values and principles?
    • What motivated you to start your company?
    • Why do you want to make your products or services available to your target market?
    • What distinguishes you from others?
    • What is your company’s internal culture?
    • What do you want people to think of your company when they think of you?
    • What do you want your consumers to say about your company?
  • Answering the questions above will assist you in distinguishing between branding and marketing. Spend time developing detailed responses and testing them with colleagues and professional mentors. All of the questions are about your internal operations and culture, as you will observe. As a result, what you create on the inside will manifest on the outside.
  • What your customers may anticipate from you and what they will experience when they use your products or services will be shaped by your branding. Your branding may therefore be used to precede and underpin your marketing activities, both now and in the future, by clearly identifying who you are.

What Exactly Is Marketing?

  • When it comes to marketing vs. branding, marketing refers to the methods you use to communicate your brand’s message. Marketing will alter and evolve through time, just as the products and services you provide will change and evolve. Marketing will be targeted directly and specifically at segments of your target demographic, all while promoting your brand’s fundamental values.
  • The field of marketing is large and diverse. It might be touching, humorous, or serious. Text, keywords, pictures, charts, graphs, and videos can all be used. Marketing will be done using a number of online and offline means, with the following being the most common:
    • Content Marketing for SEO
    • Marketing on Social Media
    • Pay-Per-Click (PPC) Advertising & Mobile Advertising
    • Campaigns in TV, Radio, and Print
  • However, there are several additional online and offline marketing strategies that you should consider including in your marketing strategy. While marketing techniques come and go, and the ones you use may alter dramatically from year to year or season to season, your brand will never change.


While you may design marketing plans based only on keyword trends and the most efficient marketing tactics in your sector, your conversions will suffer if your customers don’t recognize you as a brand. It comes first as it forms the backbone of a company’s marketing strategy. Your branding is what creates a lasting impression. Even though your current marketing activities are meant to engage, clients return because of your continuous branding.

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