Creating an Impactful Instagram ad
With the advent of internet, a number of doors have opened up for modern day technology to infiltrate our lives and social media is one such field which has impacted us the most. Not only is it limited to personal endeavors, communication and socialization, but, it has also affected large and small businesses to reach out to their target audience without investing a lot of money in physical promotions and advertisements. While Facebook has been around for a long time now in terms of advertisements and promotions, Instagram is the latest trending medium of reaching out to the masses to promote products and introduce new concepts. Instagram is a community based on visuals and more importantly, visual storytelling, which allows people to speak a thousand words through pictures and short videos. With over 400 million active monthly users and 40 billion photos being shared on the platform, it is a perfect way to reach out to your target audience and convey the message. About 70% of the users are under the age of 35, making it the perfect platform to promote innovative products & services. When it comes to advertising, it has three types of advertisements, namely, picture ads, video ads and carousel ads which are the trending methods of spreading the word around. But how do we nail the Instagram ad? Let us have a look!
1. Impactful images- Use of high quality images which are spot on the subject is the most important rule of any popular Instagram ad. Using such pictures with graphic details leaves a lasting impact on the viewer and offers them more reasons to trust your brand over any other. This fulfills the motive of visual storytelling and actually helps you speak a thousand words with just a picture.
2. Creative innovation- The platform offers audio visual methods to showcase your products/services/skills and hence it is very important to have a creative and courageous approach in your campaign to catch the eye of the viewer and give him an out of the world experience when it comes to visuals. This is very important to attract more people with a lasting impact on their thought process.
3. Target specific audience- Understanding your reach and target audience is very important because you need to attract the right set of customers who would not only be in awe of your visual display of skills, but would actually click on the ad and buy your products/services. This helps you filter the people who would actually be interested in your brand.
4. Call to action- Adding a call to action button on your Instagram ads is very important because leaving a person with a website or a phone number is more cumbersome than it seems. Rather, clicking on ad, leading to your website makes more sense as it is convenient and easy to use. This will lead to more people visiting your website and having a better look at your product.
5. Brand Development- Advertising on Instagram is easy enough if you can convince the right set of customers, but to leave a lasting impact, trust building is important and that only comes with a sense of brand building. Hence, it is very important to take pride in your product and to create a lasting impression so that people visit your profile to check for updates and follow your moves.

Instagram is the right platform to establish your brand if done right, but, it should be understood that apart from the above mentioned points, perseverance, persistence, consistency and patience are very important factors to create an impactful ad on the platform.