The sole reason of conducting campaigns is primarily to get your message heard, to mobilize more people towards your organisation, to influence decision-makers, to educate the general masses and lastly to create an overall image for your existence Brand.

When campaigning in a multilingual countries like India is done in global languages such as English, the message is definitely shot out, but at the same time, only to a particular set of educated masses. Since easy and clear communication play a vital role, what becomes significant is to run campaigns specifically in local languages. Crafting campaigns in local languages, not only helps hitting the right chord, but also helps in building an immediate connect that further makes communication between organisations and public, an easier process.